2018 ––

Branding & Identity Systems

Mobile Maker Center




In 2016, Liz Bonawitz, Patrick Shafto and Vanessa LoBue fused their passions of researching how children learn by teaming up on a two-year $300K National Science Foundation (NSF) grant—along with a $75K Rutgers University-Newark (RU-N) Chancellor’s SEED grant—to create a Mobile Maker Center (MMC) to deepen their understanding of the topic, connecting them with diverse communities in Greater Newark while bolstering STEM learning.

Students and faculty from the graphic design program met with the trio at Express Newark to merge ideas and create a seamless identity system that captures the core values of the Maker Center. The final result was a interchangeable, icon based system where each letter of the logo was paired with one of the core values - Learning, Making & Feeling. The Mobile Maker Center and its branding system currently live at the Newark Museum in Newark, NJ.