2019 ––

Branding & Identity Systems

I Stood at the Border




Rutgers Newark’s BFA Graphic Design students present I Stood At the Border: Im/Migrant Voices & Stories Retold, an exhibition which examines conversations surrounding im/migration. Inspired by American Novelist, Toni Morrison's statement "I stood at the border, stood at the edge and claimed it my central," participating designers have developed individual statements addressing issues of im/migration and belonging. Through a research-driven process, each designer's goal will demonstrate innovative problem-solving solutions that visually address wide-ranging topics of migrant narratives.

Natalia Dymora, Jahi Lendor and Salma Shahin collaborated to create a branding system for the exhibition. Integrating key elements of dynamism & movement, the trio started by establishing the color orange as the show’s defining element. The identity centralized around the ideas of having individuals of different cultural backgrounds in a unified, integrated space. By manipulating the type to embrace the idea of differences amongst each other whilst occupying a mutual space, the show’s branding was born.